Previously, the websites owner put the Twitter logo on their websites, and users can open the websites and click on follow button on the Twitter website. But now Twitter give an easy way to directly follow a website by clicking the Follow button when the users in a website.
The button give more opportunity for the users to follow the website. You can see the Follow button sample on the right page of this website, click on the button to follow this website.
This feature like the follower feature on Facebook or Blogger that enable users to follow the posts. By using Twitter, the website owner can filter what post should be delivered to the users.
The Twitter Follow button can be found at http://twitter.com/followbutton
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